FOR IMMEDIATE RELEASE

LOCAL FINANCIAL PLANNER CAPTURES TOP PRIZE IN AMERICAN SKANDIA WEB INVESTMENT GAME

SHELTON, Connecticut – Local Financial Planner – Shashi Mehrotra of Legend Advisors Corp has achieved top ranking in American Skandia’s 2^nd annual Internet investment game – MarketMa$ter 2. 

The game, which tested the investing skills of Financial Professionals, gave each participant a fictitious $10,000 to invest.  From July 1, 1999 – December 31, 1999, players were allowed to buy, hold and sell any of the 46 sub-accounts found in the ASAP^smII variable annuities over the six-month period.  This year’s game drew more than 4,200 participants with more than 734 of them earning in excess of 50% return on their mock portfolios. 

“This MarketMa$ter game is about keeping your eye on the markets and positioning your money in the most advantageous investment options.  It was designed to parallel what all good financial planners do on a regular basis – manage money, “ said Chief Operating Officer Wade Dokken.  “We are pleased to recognize Shashi for achieving 2^nd place in American Skandia’s latest offering of this challenging game.”

The top five winners succeeded in earning over 100% return in their respective portfolios by strategically investing in a variety of leading investment options found in our flagship variable annuity.

“This game is about heightened awareness of our growing investment options as well as fun.  Next year, we look forward to delivering a new enhanced MarketMa$ter 2000 as well as possibly a collegiate MarketMa$ter,” said Christian Thwaites, senior vice president of marketing.

MarketMa$ter is sponsored by ASIST American Skandia Information Services and Technology Corporation.